26 Oct 23

On November 15th and 16th, 2023, at Allianz MiCo – Milan Congress Center

Francis Ford Coppola, Michael Phelps, Bebe Vio, and Greg Hoffman are just a few of the featured speakers at the event.


Milan, 26/10/2023 – Celebrating its 20th anniversary, on November 15th and 16th, the World Business Forum, the most significant event for the Italian business community, returns to Allianz MiCo – Milan Congress Center.

Organized and curated by WOBI, the event consists of two full days dedicated to leaders, C-Suite executives, and senior executives from various industries who can engage and learn directly from some of the world's most successful figures. The 20th edition of the World Business Forum places "Purpose" at the heart of the event, with the intention of inspiring leadership to grow while holding fast to the principles of uniqueness and participation, seeking value beyond numbers, and focusing more on challenges rather than just results.

"For twenty years, the World Business Forum has been the reference point for Italian and European top managers to share ideas and inspirations capable of changing the world we live in," says Ana Mazzeo, Country Manager Italy at WOBI. "With this year's theme, we want to explore Purpose, the force that motivates everything companies and the people within them do. It's what drives people to reach their highest potential for a cause that transcends mere economic outcomes and enables individuals to give their best every day."

This year's World Business Forum will also showcase initiatives from companies that participated in the "Green Impact Initiative," a program launched by WOBI with the goal of inspiring organizations worldwide to develop new environmental programs internally, sharing virtuous examples of entities that have already implemented innovative and altruistic ideas in the fight against global warming. The Green Impact initiative reflects WOBI's ongoing commitment to promoting environmental sustainability.

The 2023 edition of the World Business Forum will feature prestigious international speakers, from visionary top executives who have redefined their industries with their ideas to iconic names in the fields of cinema and sports:

  • Francis Ford Coppola: Considered one of the greatest directors of all time, Coppola's success extends beyond Hollywood, with ventures in the wine and hospitality industries, including founding the Francis Ford Coppola Presents brand. Coppola's speech will provide lessons on best practices to unleash creativity and direct talent toward success.
  • Michael Phelps: An unprecedented Olympic champion with 28 medals, including 23 gold, Phelps created the Michael Phelps Foundation in 2008, extending the impact of his talent beyond the world of sports. During the World Business Forum, Phelps will provide insights on setting goals and maintaining the right mindset for success, even under extreme pressure.
  • Muhammad Yunus: Nobel Peace Prize laureate, founder, and former CEO of Grameen Bank, an institution providing microcredit to millions of economically disadvantaged people in Bangladesh. Yunus will focus on sustainability, discussing Social Business and the future of capitalism.
  • Francesca Rossi: Global Leader for the Ethics of Artificial Intelligence at IBM. Working at the IBM T.J. Watson Research Center in New York, USA, Rossi leads research projects in the field of Artificial Intelligence, an area she has worked in throughout her career, with over 200 scientific articles published. Francesca Rossi will deliver a speech on AI in scientific, technological, and ethical contexts.
  • Jean Olewang: CEO, founder, and president of Virgin Unite, an entrepreneurial foundation that builds collectives, incubates ideas, and reinvents systems for a better world. At the World Business Forum, Jean Olewang will discuss the value of partnerships as a key to transformative success.
  • Greg Hoffman: A marketing stalwart and former Chief Marketing Officer of Nike, Hoffman has shaped Nike's storytelling over time and embedded essential themes such as equality, sustainability, and empowerment in sports. Recognized as one of the most creative people in the business world, Greg Hoffman will focus on creative leadership.
  • Beatrice "Bebe" Vio: A world and European Paralympic fencing champion, Bebe Vio is a symbol of dedication and resilience. As the founder of art4sport, a non-profit organization designed to help children and young people with limb amputations regain control of their lives through sports, Bebe Vio will deliver a speech titled "If It Seems Impossible, It Can Be Done."
  • Jon McNeill: A visionary leader and high-level entrepreneur, Jon McNeill teaches organizations how to drive innovation for disruptive growth. As a former president of Tesla, Jon McNeill will provide lessons on growth and innovation drawn from his professional experience.
  • Nava Ashraf: An economics professor at the London School of Economics (LSE) and Director of Research at the Marshall Institute for Philanthropy and Social Entrepreneurship, Nava Ashraf is a globally recognized authority on strategies that promote growth and create social, organizational, and individual impact. Nava Ashraf will discuss performance promotion in the workplace through inclusion and purpose.
  • Felipe Gómez: With over 25 years of entrepreneurial and managerial experience, Felipe Gómez has developed effective tools that help leaders, teams, and organizations achieve outstanding performance. Leveraging his passion for music, Felipe Gómez will speak about the power of virtuosity.

The World Business Forum is the world's most important management event and is held not only in Milan, but also in New York, London, Sydney, Madrid, Bogotá, Mexico City, and Singapore. It is organized by WOBI, which selects and produces the best business content, distributing it worldwide through various channels, including major events, digital learning, satellite television, and a management magazine.

For the first time, the most impactful ideas from all the World Business Forums 2023 in the world will be able to be shared with entire organizations, thanks to a new product signed WOBI coming out this December 13, 2023. 
The Best of World Business Forum will be an exclusive selection of the most impactful and
value from all of this year's events.
It will collect the most relevant ideas and innovative perspectives presented by the world's leading experts and leaders. It will also offer added value through interviews with an insider's perspective from renowned pioneers on what the year ahead holds.