Interview to Leo De Rosa and Alberto Russo, Founders of Russo De Rosa Associati
What does entrepreneurship mean to you?
Let me borrow a quote from Lewis Carroll’s Alice in Wonderland: “So many out-of-the-way things had happened lately, that Alice had begun to think that very few things indeed were really impossible.” I believe this perfectly captures the essence of entrepreneurship, especially since the COVID era. Embracing the extraordinary has become an essential and inevitable condition of being an entrepreneur. Only entrepreneurs have the ability to respond to geopolitical instability, the evolving economic and financial environment, and rapidly changing market scenarios by turning them into unprecedented growth opportunities.
What are the values that distinguish Russo De Rosa Associati?
It may seem unexpected for a firm specialized in legal, tax, succession, and valuation matters, but the core value at the heart of our work is listening. We believe that law, economics, and finance find their true purpose in the ability to interpret, support, and guide the entrepreneurial decisions of Italian businesses. These businesses represent a remarkable laboratory of multiple (and often extremely delicate) interactions between corporate and family dimensions—interactions that deeply influence the future of our country’s economic system. The ability to listen professionally to this complex macrocosm is our most important value. Naturally, it becomes the driver of other equally relevant values such as multidisciplinary expertise, constant vigilance over legal and technical developments, transparency in business relationships, and teamwork.
When do companies benefit from your services?
There is a reason our motto is “extraordinary, everyday”. We particularly focus on business and family life cycles, positioning ourselves as trusted advisors during times of discontinuity, inflection points, and key intersections. Our concept of a special transaction encompasses a broad range of scenarios—from opening up capital to financial investors, to external growth strategies via M&A transactions, to structuring a corporate and family reorganization, and managing corporate crises. To achieve this, we’ve built a multidisciplinary team capable of covering all these areas, becoming a single point of contact for the extraordinary challenges of entrepreneurship. When supported with an advanced professional approach, these challenges become a unique opportunity for evolution within the context of Italian family capitalism.
Why is ELITE a distinctive network to be part of?
ELITE brings together companies that differ in size, sector, and geographic origin, yet all share the same magnificent obsession with growth. ELITE companies are exposed to a wide range of educational and developmental opportunities. Being a key contributor to this journey especially on topics of entrepreneurial and family discontinuity and transformation is, for us, an opportunity not to be missed.
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