Entrepreneurship means courage, ambition, and both social and economic responsibility. It is a driving force that stems from a purpose—explicit or implicit—and is guided by a vision that enables the identification of opportunities in complex contexts, overcoming constraints and assessing impacts not only economically but also socially.
In Italy, where market dynamics require flexibility and the ability to innovate within often regulated or fragmented environments, entrepreneurship also means building relationships, developing human capital, and leading change processes in a sustainable way. It is the ability to combine vision with pragmatism, planning with execution, turning ideas into real value for people and communities.

the RoS stands out for its unconventional and tailored approach. We combine experience and pragmatism with rigor and method, bringing “lateral curiosity” and a forward-looking mindset. We act as a thought and experience partner, taking responsibility for supporting top management in shaping the future of their organizations.
We ensure an empathetic and inspiring engagement, supporting SMEs in a flexible, independent, and responsible way, helping them define and express their full potential. We understand the dynamics and specificities of different B2B and B2C sectors and can assess strategic and organizational change needs, which must be driven forward in parallel and in an integrated manner.

Companies benefit most from our support when they need to make clear decisions and quickly translate them into concrete actions regarding their growth and development path, with a long-term perspective. It is in these phases that our work on Strategy and Competitive Positioning, Organization Design, Innovation & Digital Transformation, and Branding & Go-to-Market generates the greatest impact.

ELITE represents a unique ecosystem of ambitious, high-potential companies where the sharing of best practices, knowledge, and opportunities fosters sustainable and conscious development. Being part of this network means accessing tools and growth pathways that go beyond financial capital, encompassing human, relational, and strategic capital.
In a complex and competitive environment, ELITE enables SMEs to accelerate their evolution, engage with similar organizations, and build solid foundations for the future. Being part of the ELITE ecosystem strengthens the ability of the RoS to actively contribute to the strategic thinking of the leaders of the companies within this extraordinary and unique system.