25 Jul 23

1.What does “entrepreneurship” mean to you?
An entrepreneur should embody many qualities, among which one of the most important is the ability to be responsive to change. This quality has appeared particularly important in recent times, during which many companies have entered into crisis because they have not been able to be quick and reactive in facing situations unexpected in any business development plan.

2. What is the biggest experience or lesson gained on your growth journey so far?
In any crisis, there is also an opportunity, and we must make greater use of these opportunities. A problem could create a positive evolution, but we must learn to look at the broader scenario and grasp the seeds of improvement. We must not resist difficulties but ride them to find an advantage. In our case, our digital evolution as a company during the lockdown was an investment still part of our long-term strategy today.
3. How is your company acting as a game changer in the landscape?
Our business, since 2003, has been to commercialize systems for domestic energy efficiency, such as photovoltaic panels with and without storage batteries. But the factor of success is the business model applied to this market, that is, network marketing (which has also been the subject of study at an academic level, and the case study has been included in the book Essentials of Modern Marketing by Carboni-Kotler and the manual SDA Bocconi: Network Marketing by Guerini and Gross).Change comes from the bottom up for the company, and the sales representatives are employed daily to spread virtuous word of mouth.
After 20 years of activity, the challenge of building a sustainable network marketing has been won, making NWG Italia a unique case of success in the local panorama.
4. What Should Your Life Motto Be?
“The future belongs to those who believe in the beauty of their dreams.”
5. ELITE: the European network of private SMEs accelerates the process of accessing private and public capital markets. Why can it be the game-changing opportunity companies should consider?
Entrepreneurs are the real growth engine and face similar challenges, but they’re often alone. Thanks to the help of ELITE Ecosystem, we can count on professional advice to build a solid and lasting business development over time, thanks to professionals who allow you to acquire new skills and access alternative finance tools.

Would you tell your Inspiring Story?