Entrepreneurship: A Journey of Innovation and Growth
Over the years, entrepreneurship has undergone a radical transformation, but certain elements continue to be fundamental to the success of any venture. Today, innovation is the driving force behind business development, accompanied by an increasingly challenging strategic vision, in which the customer is at the centre of every business decision. Similarly, people's well-being has become a crucial aspect: human resources are the beating heart of the company, supporting its growth through career paths, performance-related incentive systems and inclusive and stimulating work environments. Ultimately, it all boils down to a few fundamental concepts: a sense of belonging, credibility and reputation, which must be built and cultivated both within the company and with stakeholders.

Leadership Lessons: A Path of Growth
My experience has led me to hold positions of great responsibility, such as CFO and CEO, in various industrial sectors. I have learned to manage the complexities of the market, sector dynamics and exceptional events, as well as to lead the launch of new initiatives where innovation is the hallmark. To address these challenges, it is essential to have a clear strategic vision shared by top management, transferring leadership values such as sharing and involvement. It is equally necessary to have the right tools to constantly monitor the company, projecting different scenarios and measuring ourselves against increasingly challenging objectives.

uBroker: An Example of Excellence
Our Group stands out for putting customers and people first. Our experience and solidity in the business allow us to launch start-ups quickly and reach the break-even point fast. Our cohesive and highly qualified team is our true strength. Innovation is the driving force behind all our initiatives. We use technology to simplify processes and make them adaptable to different contexts, a factor that gives us a decisive competitive advantage. We are present in the energy market with diversified business models, both in B2C and B2B, where customer satisfaction and sustainability are core values throughout the supply chain.

My motto: Lead with values and vision
Over the years, my approach to leadership has evolved. Alongside the values of competence, fairness, confidentiality and practicality, I now also consider sharing and involvement to be essential. Every member of the company has a well-defined role and specific responsibilities, and must be able to express their leadership in a clear and authentic way. In order to grow and reach greater heights, it is essential to focus on people's skills and the company's values.

ELITE: An Opportunity for Growth
The ELITE project represents a unique ecosystem and an extraordinary opportunity for small and medium-sized enterprises, offering them the chance to structure themselves for growth and access both private and public capital markets. It provides the tools necessary to manage the company transparently, also guiding it in building a solid reputation, essential elements for attracting investors and convincing them to believe in the business project. The training received and the relationships developed along the way are valuable resources that allow the company to obtain an immediate return, regardless of the goal of listing on the stock exchange or attracting new investors.